5 Tips to Boost Sales Using AI + Required Tools

Are you in sales and dealing with time-consuming tasks, long call times, and high costs? AI can help. 

Companies using AI have seen over a 50% increase in leads, reduced call times by 60-70%, and saved 40-60% on costs. These results show how helpful AI can be for your sales team. It will save you time, reduce expenses, and improve efficiency.

But the question is, how do you integrate AI into your sales process?

For all our struggling sales reps, we have put together five practical tips to use AI in sales and the required tools to make the best of this unique technology: 

1. Use Data Analysis and Lead Scoring to Close More Deals

Data enrichment involves adding information from outside sources to a company’s database (usually a CRM). This helps get a more accurate picture of a prospect, lead, customer, or process. With AI, this data can be organized and used more efficiently. It refines lead scoring by analyzing patterns from successful conversions to predict high-value leads. AI learns from past data to rank prospects, helping prioritize efforts on leads with the highest potential.

Here are the tools you can use to make the best of data enrichment and lead scoring:

Hubspot’s Scoring Tool

HubSpot offers a tool that uses AI to score and rank high-quality leads based on criteria. The software improves its accuracy over time by learning continuously. It helps prioritize leads based on their chance of becoming customers through its lead scoring model using a logistic regression algorithm.

DataPrep Solution by Zoho

Zoho uses an interesting AI approach in data enrichment, a unique software suite for businesses, and the DataPrep solution. It analyzes and changes data into new types. Zoho’s AI extracts meaningful information from existing CRM data, creating new data points like lead sentiments and topics of interest. These new data points can then be used for lead scoring, prioritizing leads, and personalizing outreach.

2. Employ Conversation Insight Tools to Improve Efficiency

AI-powered conversation insights enhance efficiency by decoding customer interactions. By analyzing emails, calls, or chats, AI reveals crucial patterns that the sales teams use for effective customer engagement. In addition, AI identifies areas for improvement, optimizing strategies that lead to success.

Gong.io Conversation Intelligence

This AI-driven sales tool focuses on conversation analytics to boost team performance. Gong.io analyzes sales calls and meetings to discover valuable insights for effective sales strategies. Features like conversation analytics and performance tracking help prioritize efforts, identify trends, and improve sales skills effortlessly.

ZoomInfo Using the Chorus Conversation Intelligence Tool

ZoomInfo is mainly used for sales, marketing, and talent acquisition. It uses Chorus, an AI-powered conversation intelligence tool. Chorus uses artificial intelligence to understand what's being talked about in a conversation. It can find important parts of sales calls and even notice when competitors are mentioned.

3. Automate the Sales Process with AI

Maximizing sales means giving your sales team the best tools and support to help them sell more. This can involve using different tools to improve the sales process. The tools you pick will depend on what part of sales you want to improve or make easier.

HubSpot’s Sales Automation Tool

This tool is designed to save you time by automating many tasks. With its features like sequences and workflows, it handles tasks such as sending follow-up emails and nurturing leads without you having to do them manually. This frees up time to focus on more important aspects of your work while increasing your chances of closing more deals.

4. Use Forecasting to Predict Future Sales

Accurate predictions of future sales can significantly enhance your planning and strategy as a sales representative. AI-powered forecasting tools analyze past sales data, market trends, and customer behavior to provide reliable sales predictions. 

This allows you to allocate resources effectively, set realistic targets, and identify potential opportunities or challenges ahead of time. By integrating AI forecasting into your sales process, you can make informed decisions that drive better outcomes and help you stay ahead of the competition.

Aviso Using AI-Driven Forecasting Solution

Aviso utilizes AI for data analysis, generating insights on deals and the entire pipeline. These AI applications include the following:

• WinScore Insights: It represents the probability of closing a deal driven by AI-powered forecasts.
• Predictive Analysis: This estimates new deals, renewals, and churn over a specified timeframe.
• Scenario Forecasting: It considers "what if" scenarios for dynamic projections.
• AI-Powered Recommendations: It offers insights based on historical and current performance data.

5. Utilize Sales Engagement Tools for a Smooth Interaction

Sales engagement includes all the interactions between the buyer and the seller during the sales process, from reaching out to welcoming a new customer. 

AI can assist in using data and insights to make this process smoother in two ways:

1. AI facilitates comprehending customer requirements and areas of concern.

2. It assists in customizing and automating interactions with customers.

Apollo as Sales Engagement Solution

Apollo is designed to help you find, connect with, and turn leads into customers. The sales team can boost the company's outreach using outbound sales techniques. It's great for lead generation and reaching customers through extensive data and automation. 

Benefits of Integrating AI in Sales

AI is effective in boosting revenue. In addition to generating revenue, significant advantages of AI involve the following:

• Enhancing Efficiency: According to Deloitte, many top users see AI as a way to make their work more efficient. About 33% of teams using AI have made their processes much more efficient.
• Streamlining Tasks: Research found that around 30% of sales tasks can be automated with current technology, including AI. This helps save time by automating repetitive tasks like administrative work.
• Improving Sales Planning: Forecasting is the most crucial insight from sales analytics tools for over half of salespeople. AI and automation can enhance sales planning by providing accurate predictions and insights based on data.
• Boosting Job Satisfaction: A Deloitte survey reports that 82% of respondents believe AI will improve their job satisfaction and performance. AI can make tasks more accessible and efficient, leading to happier teams.

Future of AI in Sales

AI has the potential to revolutionize the sales industry by significantly boosting the efficiency, effectiveness, and success of sales teams. By automating routine tasks, AI frees time for sales professionals to focus on high-value activities. It provides deep insights through data analysis, enhancing lead scoring and pipeline management. 

Additionally, AI improves customer engagement by personalizing interactions and offering actionable conversation insights. These advancements help sales teams close more deals and drive business growth.